The traditional views of beauty often confined themselves to narrow ideals that seldom represented the vast array of identities, skin tones, body types, and styles that exist in the world today.

Redefining clean beauty—not with buzzwords, but through heritage, intention, and small-batch care.

For Jamaican women facing hyperpigmentation—a common skin issue characterized by dark spots—grasping the true meaning of clean beauty is vital for achieving healthier skin.